About the role:

BM Digital is a top-tier performance marketing agency driving $1B+ in annual e-commerce revenue, managing $200M+ in ad spend, and pioneering the next generation of marketing with AI.

We execute 80,000+ influencer partnerships per month and spend $50M+ annually on creator-driven campaigns, making us one of the most scaled influencer marketing engines on the planet.

We’re now building the next phase: Stella, our proprietary AI-powered CMO. Stella is a fully autonomous system managing paid media, influencer ops, creative testing, CRO, and performance reporting - without the overhead of bloated teams.

We’re hiring a Director of AI to lead this transformation: to turn Stella into the most advanced growth-operating system in the agency world.

This role is not theoretical - it’s operational, fast-paced, and high-impact. You’ll work directly with the founder and department heads to design, build, and deploy agent-based AI systems that scale BM Digital to 10x output with the same headcount.

As the architect of Stella, you’ll own design and deployment of:

Influencer Automation System
- Powers 80,000+ creator partnerships monthly across UGC, whitelisting, and affiliate funnels
- Handles sourcing, vetting, outreach, negotiation, asset collection, and compliance with near-zero human touch
AI Creative Lab
- Auto-generates ad scripts, voiceovers, video edits, and concept variants using Runway, ElevenLabs, Pika, and Midjourney
- Predicts creative winners before launch using internal training data from $50M+ in influencer media
Autonomous Media Buying Agent
- Deploys and optimizes Meta/TikTok/Google campaigns based on performance rules
- Adjusts budgets, tests new creatives, and minimizes CPA via automation
Performance Reporting & Strategic Comms Bot
- Pulls real-time results from ad accounts, CRM, and UGC dashboards
- Auto-generates weekly/monthly reports, strategic notes, and actionable insights in client-ready formats
Sales & Ops Assistants
- Summarizes calls, builds proposals, writes SOWs, and auto-onboards new clients
- Extracts learnings from sales and client feedback to train internal AI agents
CRO / Offer Optimization System
- Recommends landing page improvements, hooks, angles, layouts
- A/B tests autonomously and iterates based on on-site conversion data

Responsibilities:

Define the technical architecture and vision for Stella across all departments
Prioritize AI deployments based on ROI, impact, and speed of implementation
Own product roadmap and interface with internal stakeholders and engineering partners
Build, integrate, or manage:
- GPT-4o / Claude 3 agents
- LangChain / LlamaIndex / vector DB-based memory
- Runway / Pika / Midjourney for content generation
- Zapier, Make, Retool for no-code automation
Ship internal tools that automate high-volume, high-impact tasks
Train creative, influencer, and performance teams on AI usage
Document and maintain SOPs, prompt libraries, and automation chains
Champion a culture of continuous experimentation and AI-first thinking
Monitor and report on AI output effectiveness: latency, ROI, usage rates, and result impact
Refine workflows to improve throughput, accuracy, and team satisfaction

Ideal candidate profile

3+ years in AI systems, automation engineering, or product leadership roles
Deep familiarity with GenAI platforms (OpenAI, Anthropic, Stability AI, Midjourney, Runway)
Ability to deploy agent workflows and build internal SaaS tools or leverage no-code APIs
Deep intuition for growth mechanics: ROAS, LTV, CAC, conversion funnels
Builder mindset: you ship fast, iterate faster, and hate inefficiency

Nice to have

Experience in e-commerce, DTC, or performance marketing
Media buying knowledge or experience optimizing paid campaigns
Built AI copilots, internal GPTs, or operational tools in a fast-scaling startup
Experience managing a cross-functional team of devs and marketers

Compensation:

$150K—$350K USD total compensation annually, which includes base, performance bonus, and equity package

Location:

All of our team is working completely remotely. We’ll make sure your working experience is as comfortable as possible!

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